First, put yourself in the shoe's small business, or ask yourself the question: Can you do this eCampaigner without any web skills?
With myNet.Office, the answer is: Yes, You Can.
WHAT IS eCAMPAIGNER
In the Office, people use email every day. Email is important. eCampaigner is the next level of using email that allows people to send massive of email to thousands targeted people. On the Net, eCAMPAIGNER is the most powerful Internet Marketing tool that allow business target to specific customers. It is affordable if compared to other method of marketing. There are multi-million Internet Companies just offer eCampaigner service alone.
Email Marketing is the marketing: "- Don't wait for people to go to you. Bring people to you. Knock their doors."
HOW DOES IT WORK?
Email Marketing eCampaigner has made up by 2 main components: the LIST BUILDER and the EMAIL FILE.
• The LIST BUILDER: is the database table where it contains the info, the email of people you send email. myNet.Office uses myNet.Dbase as its List Builder.
• The EMAIL FILE: is the email content, a text content or the colorful HTML with picture embedded email content that people will see when they open. myNet.Office uses myNet.Word as its Email Template File Builder.
• How It work? First you build the Contact List table that has emails of people you want to send emails. Next, you create an email template file, like Brochures, Flyers, News Letters in web format ( not Ms Word format), or simply text message. Next, you run eCampaigner. It asks you to select table Contact List, Email File then it sends to every one's email in the Contact List. It doesn't matter what kind of Email Marketing methods you use. The final result: email is in every one's email in the contact list.
EMAIL MARKETING WITHIN THE BUDGET BUT STILL EFFECTIVE.
Here are few choices:
1) Advertise on News Paper, TV... That could cost thousands of dollars. We have seen a small business places a 1/4 section Adv on a local weekly news paper will cost 200.0 $/ week or 800.0$ / month or 9600.0$/year. And this is just a local Community News Paper. Unbelievable.
2) Paper Print for Catalog, color Brochures, Flyers...are expensive to print out and to delivery to people mail box. It costs even more.
3) Phone to inform all 1000 customers that the company is launching a special promotion, new products. This will take months. Thus it is not effective, time consuming, not productivity, cost more. People these days are so annoyed to Tele-marketing.
4) Email Marketing To 1000 new and exist customers promotion, news letters, update products and services. Drive people to your website by one click away. This takes 5 minutes. And Email Marketing is affordable. Now, you can launch a effective Email Marketing with myNet.Office for FREE.
- Only Email Marketing can let people one Click -> Website -> Order. You can't do this with the Ads on the News Paper. RIGHT?
- Only myNet.Office provides Email Marketing with e-Commerce and Collaboration ability all-in-one.
WHO ARE USING EMAIL MARKETING?
The big businesses like NOKIA, IBM, DELL, YAHOO, AT&T, BELL, ROGERS, FUTURE SHOP... to the mid sized and the small businesses.
We have seen even big businesses rely on other Internet Marketing Companies to provide eCampaigner service for them. We wonder why can't they build their own eCampaigner even they have a big web department? Check your in-house web master.
Build Customer Contact List Database
From online Yellow Books, GOOGLE. Search for any Business Category you will get hundreds of thousands of local and worldwide businesses contact, email.
THE DIFFERENCES BETWEEN MY.NET.OFFICE eCAMPAIGNER VS. OTHER INTERNET MARKETING COMPANIES
| eCAMPAIGNER | INTERNET MARKETING COMPANY | myNet.OFFICE INTERNET MARKETING |
| COST | - It could cost businesses few hundreds dollars/month for licences, amount emails sent, how many accounts. At least 250.0$/month / pro-account. | - COST NOTHING. 0.0$ (included in myNet.Office) |
| DATABASE CONTACT LIST | - Simple List Builder. Can't Search, Can't Customized, Can't advanced programming just in case for complex business requirements. | - Powered by myNet.Dbase. That allows you to grow a big and complex contact list. You also can Customize List, Search, Update... |
| DESIGN EMAIL TEMPLATE FILE SEND-OUT | - Simple HTML template File
like a form that lets you fill name, email... - Required Web Skills And Upload designed HTML email file if you want to have your own email file. Thus, required knowledge of web designer, web skills. - In general, Internet Marketing Company uses default simple Email Template File - OR - You design your own email file and Upload. |
- Powered by myNet.Word.
That allows you to design an Email Template File as easy as Ms Word. - No Web Skills required. In real time, no upload. - Email File are saved in File Manager for later use. No upload in real time. |
| CUSTOMIZED EMAIL LIST? | - Such as you can't have eCAMPAIGNER looks at the email list and select customers whose are Male or Female or their Sub_Total ... to send emails because the simple List Builder don't have the power of database programming SQL built-in. | - Powered by myNet.Dbase built in database programming scrip. That allows you to grow and customized the email contact list database. |
| HAVE CUSTOMER NAME ? | - NO. Can't read customer name, or company name like, Dear Dan Smith ... The email looks like spam. Look at your spam email. | - YES. Can read name, company name in database, and include in email. For example, Dear Dave Smith |
| SEND EMAIL UNLIMITED? | - No. Must pay based on the amount emails sent out | Yes, unlimited. You can send out 50000 emails / day. No problem. No extra fee. |
| CAN EVERY ONE, IN-HOUSE STAFFS ACCESS ? | Internet Marketing Company: - Can't be accessed by every one if bought only 1 account or 1 licence. Must buy account per person. | - Accessed by every one with Admin login. No need for licence. No extra fee. |
| ** BUILT IN ABILITY FEATURES FOR E-COMMERCE, COLLABORATION? | - No E-Commerce, No Collaboration. Internet Marketing Companies don't provide service for e-commerce, no service for
Collaboration for their Internet marketing. - Lack of these abilities makes Email Marketing from Internet Marketing Company less powerful. - If you launch eCampaigner to drive people to your site, but your site has no e-commerce, collaboration ready, it is not powerful and effective. - Email Marketing + E-Commerce + Collaboration will have a huge impact on Internet Marketing. |
- Yes, built-in e-Commerce, and Collaboration ready. - All-in-one |
| EASY TO USE ? | No | Yes |
| PROVIDE MEMBERS OPT OUT + CHANGE EMAIL? | Yes | Yes |
| *** IS ALL DATA IN ONE PLACE? *** |
No. - You must upload your database from your website to their server. - You have to know the conversion data when upload data. - Or you create new contact list and manually re-enter data again. A 1000 customers contact list could take a long time to create and to maintain. - Lack of integration and synchronization because 2 separate databases, one from your website and one from Internet Company website. - Thus Complexity, Labour and Time. |
Yes. Your data in database tables and your website is in one place. You launch Email Marketing at your website. |
| SEND EMAIL CONVENIENTLY? | No. Every time you want to send email campaign, you must login their server. If you need to send quickly emails to exist customers, you have to create new contact list. | Yes. All data, database, tables are in your website. You can select any kind of customers, any time, any files and send email quickly. Every thing is at your mouse click, in your own home website. |
| SPEED | - Slow. Because there are other thousands of members send out email every day. | - Fast. only your in-house staffs |
| CAMPAIGN REPORT | Yes | No |
| GRAPH | Yes | No |
THE PROBLEMS OF INTERNET MARKETING COMPANIES
The problem is that the Internet Marketing don't offer collaboration tool, don't have e-commerce tool
that allows customers login their website to do things you want them to
collaborate and to buy. If your website don't have collaboration tool. Don't
build in e-commerce. Then Internet Marketing is less powerful. Using eCampaigner from Internet Companies, you
can't offer different promotion for different login customers.
The Email Internet Marketing offered by
Internet Marketing Companies is less powerful. Because there are
no Collaboration + no eCommerce included with their service eCampaigner.
•
myNet.Office offers the combination of
eCampaigner + eCommerce + Collaboration = Power of Internet Marketing.
• myNet.Dbase + myNet.Word +
myNet.Collaboration + Email Manager + myNet.Page = All-in One Internet
Marketing Power Tools
myNet.Dbase and myNet.Word Play an important roles in eCampaigner
Since two main components of eCampaigner are the List
Builder and the Email Template File.
• myNet.Dbase is more than just a List Builder, it is a powerful
database. It helps create a complex Contact List.
For example, Use myNet.Dbase for eCAMPAIGNER to create smart Contact List.
You want a Contact List for Customers who bought more than 10K. myNet.Dbase
looks into all tables, and generates a Contact List of these targeted
customers. Then you create an eCampaigner just for them based on their
characteristics, such as give them a promotion, or offer things they like
• myNet.Word is more than just an Email
Template File. It is an editor that lets you easily create a nice formatted
email file without knowing web design.
Case Study
The Company want to increase sales. It spends a lot of money for Marketing
in house also online, including Search Engine, Adds...
• Use eCampaigner Launch a huge emails a one time Email
becomes a important tool for daily communicate with customers. The Sales
Reps, Marketing Staffs send and receive a lot of emails, from computer, from
Black Berry. The Company wants an Email Machine that allows staffs use email
massively, launch emails to update product and services, inform thousands of
exist customers at one time. One click to launch emails to new
thousands of targeted customers in database contact list. Attract people to
the website where the company has e-commerce ready online. The Marketing
Staffs uses GOOGLE search for tens of thousands world wide businesses, and
uses Yellow Pages search for local businesses who may need their products
and services. Form these information, the Marketing Staff build many
databases of Contact List for different customer categories. The Sales
and Marketing department now has many database Contact List of different
customers, different regions, country, potential customers, lead customers,
new customers, exist customers...
• Share and Collaborate Web Database Contact List Since these
table contact lists are web database, therefore, In house Staffs, Sales and
Marketing Staffs can share information, update, and collaborate data and
information with others staffs, from other locations online. Before, data
and information is not sharing and collaborating.
• All Sales and Marketing Executives, In-House Staffs can access to
eCampaigner any time if they need or requested.
NOW, LET'S DO IT
Step By Step To Create
a first Email Marketing
To create An Email Marketing Campaign involved 3 steps:
1) Create a Web Database Contact List that contains information of
people, such as Email, Name, Company name, Address...
2) Create an Email Template Web File that is used to send email out.
3) Launch eCAMPAIGNER.
Now, Let's Do It.
Design the Database Contact List
First, Let's design a simple Contact
List named my_email_contactlist. See what kind of data needed for
this list.
This process is called Data Collection.
| TABLE FIELD NAMES OR COLUMNS | DATA TYPE | COLUMN DESCRIPTION |
| ** ID |
auto_increment Primary Key |
It is table Primary Key that is used to make each record row is unique. The simple way to use is name ID ( or any name, like BID, or MID...). Then make it auto increment the row every time there is a new record inserted. So that each record is a unique ID number, like your SIN number, to indentify them. |
| NAME | varchar (50) Used varchar because it is words, text, string. It is not a number. This field can contain 50 characters of name. |
It is a Name of the recipient's email. |
| Varchar ( 50) | It is a the Email of the recipient's email. | |
| COMPANY | Varchar ( 50) | |
| TITLE | varchar (50) | The Title of the email recipient. |
| ADDRESS | Varchar ( 50) | It is a the address of the recipient's email. |
| ** OPTIN | ENUM ('yes', 'no') | This field is used for not sending email.
After that person clicks on unsubscribe email. It will go to the table
x_member_optin. Then you should set OPTIN =
no for that
recipient's email. Because this person doesn't want to receive emails. - All table Contact List must have this field. |
Next, It is time to create new table.
1) CREATE NEW TABLE
| CREATE NEW TABLE USE CODE | HOW TO CREATE NEW TABLE |
|
CREATE TABLE my_email_contactlist ( ID int not null auto_increment primary key, NAME varchar(50), Email varchar(50), Company varchar(50), Title varchar(50), Address varchar(150), OPTIN Enum ( 'yes', 'no' ) ) |
- Copy and Paste the blue code in the [Code Area] of myNet.Dbase. The click [Submit SQL Code] button. It will create the table my_email_contactlist. - Code is not case sensitive. EMAIL or Email is same. - You can also create new table using Create Table Template Tool. But use Code is faster. It is like English-syntax language. - See HOW TO CREATE NEW TABLE. |
Picture: The new Contact List table my_email_contactlist,
with 3 records are created. You can grow to 10000 records the same.
You can expand this table Add more fields, Delete, Change Name... But do not
Delete fields required *** like EMAIL.
MORE DETAIL
EXPLANATIONS FOR CONTACT LIST TABLE
• EMAIL eCampaigner will look up this field in order to send email.
Must name= EMAIL. REQUIRED.
• NAME of that email recipient. It is optional. If you enter the field = NAME in STEP
2 - 4) When asked Enter One Field of Customer Name so that
eCampaigner can read the person name = Dave M when send to his email. It is
OPTION. If you don't select, the
sent-out email has no name, or no company name. Look like spam.
• OPTIN value yes = send email,
no =
no send mail if this person opt out. It is
OPTION. If your table don't have this OPTIN field, then
eCampaigner will not know who opt out don't want email sent to them.
• You can have eCampaigner launched email in any database table if
that table just contains EMAIL field. For example, you can launch
eCampaigner for table x_customer, x_invoice ... because they have EMAIL
fields.
• You can customize eCampaigner by database programming SQL to search for
conditions. And have eCampaigner send emails to this customized contact
list. For example, you can run this SQL scrip to select all customers in
table x_invoice
who have bought more than
5000.0$. Based on this demographic results, you launch eCampaigner send
emails to this targeted customers. Such as, Give them Promotion, Coupon...
Here is the code: Select EMAIL, SUB_TOTAL, NAME,
COMPANY_NAME from x_invoice where SUB_TOTAL >= 5000
myNet.Dbase then displays the results in table row/column format.
You launch eCampaigner to look up in the Emails of this results. This is
power of Internet Email Marketing. Because now you can use eCAMPAIGNER to
target the specific customers in the database. These are your exist member
customers.
2)
CREATE SENT OUT EMAIL TEMPLATE FILE
Next, you use myNet.Word to create a Email
Template File to send out. Or you can load an existing file from File Manager. Let's
create an email file = Vocation. ( Vacation! )
The process to create a file is simple: From [ File ] main menu ->
Select [New File] -> Use myNet.Word editor to create a file. ->
Save
As File ( not as web page that requires menu navigation...). This file now is in File Manager. You can open, re edit it
again.
Here is an example. LET CREATE A COMPANY LOGO for email so that when
opening email, people will see this company Logos at the bottom.
Picture: How-to Design the Logo file name for
Email Campaign: You Create a button login with Hyper Link, and Insert
an image. This file will be displayed as Logo at the bottom of email. You
can Drag and Drop image any where. See
the result Email Campaign.
1) Create the Member Login Button. Use Window Paint Brush to create a
graphic button. -> Then upload it on your website using FTP/Upload Download
Tool or myNet.Explore under main menu [Tool] -> Click Insert Image icon
(the last icon
row, in the far right) to insert this graphic button. -> High light the button Log in to your account
by click the mouse on. -> Click on the
hyper link icon to open the Hyper
link small window dialog.
- Enter at box Link:
http://www.mycompany.com which is the domain
name of your company website. So that when the people open email, click on
that button will open another web browser link to your website.
- Select the list box Target
= New Window. Which means when click on
that button will open a separate web browser to display your website.
- Select the selection box Direction
= Left to Right. ( A MUST ) Used for hyper link. DONE! You
just create a hyper link for a button.
• Use the same steps to insert Hyper Link for
words, picture, sentences ...
NOTE: To create the button [ Log in to your account], use Paint Brush
windows. Then upload the button on the server.
2) Insert the Logo Tiger image. Click on this Insert Image icon
from the far right of the last row. It pops
up a small window dialog. Click on [ Net Browse
] button, it pops up another small window gui. -> Browse to the folder of
the website (not local hard drive) where you upload images. -> Select the image you want.
Click [Close] to insert picture.
3) Finally, Save As this file in File Manage as a file ,not as web page,
named= Logo. Then click [Save]
(See at the top left corner at the box Fname )
• Use the same steps to create the sent-out email file.
3)
3 STEPS TO LAUNCH eCAMPAIGNER
Now you have ready the Contact List = my_email_contactlist,
and Email Template File = vocation (vacation!), the company
Logo that has been created and saved in
File Manager. Let's launch the eCampaigner.
First, launch email campaigner from the top menu eCampaigner.
All data will be saved in table x_ eCampaigner.
- In the STEP
1 OF 3.
- Step 1) Enter the Name of Your Campaign = My African Vocation Campaigner, or such as: Free Shipping in Nov, or Special Promotion in DEC , not shown in email. To distinguish with other campaign you created. Next time, when you re-launch this campaign, it will look at the Name of Campaign to load.
- Step 2) Enter the Description of Your Campaign. Describe this email campaign more details. For record. Not shown in email.
- Step 3) Select the Table Contact List for this campaign from the pull down list, in this case my_email_contactlist you just created.
- Next, Click on [OK] button, and click on [Next>] button. The [Next>] button will not enable until you fill all the required information. Error window message pops up if you missed any required field.
Picture: Use myNet.Word to design the Email Campaign File named Vocation (Vacation ! ). Next, launch eCampaigner, follow 3 steps. If you missed any requirement, a small window pops up asked you to fill. Click [OK] after filling all info. The [Next>] button is disable, can't move to next step until all requirements satisfied.
All information for this campaign is saved in table x_ eCampaigner. Later, if you want to re-launch this campaign, you don't have to enter again.
- In the STEP 2 OF 3. You are required to fill these
information:
1) Enter the Email Subject of Your Company = ** African Vocation Adventures ** - This line will display as the Subject Email that customers will see Even They Don't Open Email. ** IMPORTANT SHOW MEANINGFUL SHORT IMPACT MESSAGE + SHOW YOUR WEBSITE **. For example, *** FREE SHIPPING + 15% OFF at myFlowers.com ***. The point here, sometime, new customers don't open the email. Or they are afraid to open strange email. That's is normal. But they see your Offer + Website + Company at the Email Subject. They will check your website separately. ** THAT'S WORTH OF MONEY **. It is all you need for your successful Email Marketing. A lot Marketing Emails don't do this. They expect people to open emails. They missed big results. We hope can help you some thing.
2) Enter Your Name or Company Name = African Vacation Adventures, Inc - The name of your company, or the Name of the Person who creates this campaign, such as your name. For record, not shown on email.
3) Enter From Email of Your Campaign = info@africanadventures.com - The From email that customer will see on their email.
4) Enter One Field of Customer Name = name - This is the field from the table my_email_contactlist that eCampaigner will read the name and display, such as Dear Customer Maria Smith. Where Dear Customer is the Introduction Line and Maria Smith is the name in contact list under field name = NAME. You can choose any filed like COMPANY to display company name.
5) Enter The Introduction = Dear Customer - This used in the email content. You can enter, Dear Member, or Hi,...The following is the Name read from field enter in 4). The result of 4 and 5 = Dear Customer Maria Smith. Show on email.
6) Select the File Campaign from File Manager of Your Campaign = vocation - from the pull down list of all files in File Manager. It is the file you have just created in myNet.Word. It has been saved in File Manager for later use. Click button [View File Campaign] to view the file. See background picture.
Picture: STEP 2 OF 3 Launch eCampaigner - Click [OK] button after filled. Click [View File Campaign] will display the email file. See View file at the background.
- In the final STEP 3 OF 3. You are required to fill these
information:
1) Enter the Subscriber Message of Campaign = You are subscribing this message from African Adventures, Inc. This message will display at the bottom of email.
2) Enter Test Email of the Sender of Campaign = daviddnct@yahoo.com. eCampaigner will send an email copy to the sender's email. So that the sender can see what looks like.
3) Enter the Launch Date Time = 2008-11-05 22:30. This is the next Date and Time you will launch this email campaign again.
4) Select the Company Logo from File Manager = logo. This the Logo file you design with myNet.Word. Make sure you test the link of button [Log in to your account] make sure it links to your website by click on [View Logo] button. Then click on the Hyperlink . Show as Logo at the bottom email.
FINALLY, Click [OK] button first to input all values selected. Click [View Logo] to view Logo file (see background). Click [ Send Email ] to launch eCampaigner right away. After launch, the button [Send Email] auto disabled to make sure you don't send 2 times. If you want to launch again. Click [OK] button again to enable [Send Email]. DONE!
CONGRATULATION, YOU HAVE JUST LAUNCHED AN INTERNET EMAIL CAMPAIGN !
Keep building Customer Contact List use GOOGLE Search, or Yellow Page. There are hundreds of thousands of businesses email and contact list information. Search according to the business category. They may be your potential customers.
It doesn't matter what kind of email marketing methods, or Internet Marketing Companies you use for your eCampaigner, the final result is the sent-out email is in the people in the contact list.
Picture: This is the email of one customer in the contact list has received. All the fields you have entered you can see in the email, such as :Subject, Message Subscriber, the email content of file vocation (Sorry, vacation) and the logo that you use myNet.Word designed, are displayed in this email.
No one in the contact list will see other's email.
ANALYZE THE eCAMPAIGNER RESULT MORE DETAILS
- The bottom message link Click here to unsubscribe and Click here to change email are automatically built in email. When customer clicks on this will pop up a separate web browser with form that allow them to submit unsubscribe or change email.
- The Introduction line = Dear Customer + eCampaigner read database contact list = Dave M are the advanced feature that you don't see in many marketing emails. This makes a difference between a true caring email VS. a spam email. Because customs will appreciate if you know their names, or business name included in email.
- Without myNet.Word and myNet.Dbase is built in, it will be very difficult for you, a non-web skills, to design email template file, and create contact list database. To do you will need a pro-web developer + a web designer combined. Check your office, your website see how they do. Now, you can launch a massive email campaign easily DO-IT-YOURSELF.
NOTE People send email very day. This is the most task they do in the office. Therefore, email means business. To new customers may be yes, a spam. To exist customers, they know your business. So it is not a spam. For new customers, it doesn't matter spam yes or no, they open email or not. But for sure, they all see your email SUBJECT LINE. This is all you need. Big businesses spend millions just showing Adds for people see.
When customers click on Click here to unsubscribe and Click here to change email, it will pop up a separate browser that lets people to enter information either to opt out or to change email. It is automatically setup. When people fill the info, data is input in table x_member_opout.
Picture: Users click on Click here to unsubscribe to open a new web browser where they can unsubscribe of change new email.
UNSUBSCRIBE CUSTOMER DATABASE
This is the database of unsubscribe users named:x_member_optout
Picture: All unsubscribe users after submit, will be saved in this table x_member_optout. There are also members change email like maria.
- OFFICE_NOTES field is used by your in-house staffs for comment.
You can re-modify the eCampaigner, such as change the table Contact List, the Subject, the Email File .... and Re-Launch.
- To Modify: Open table x_campaigner. -> Click on the ID number will open a Data Enter -> Modify its record.
- To Re-Launch: Open eCAMPAIGNER menu. -> Select sub-menu Re-Launch eCampaigner . -> Select an eCampaigner Name. -> Re-Launch.
Picture: Table x_campaigner contains all info of an email campaign. You can modify the Subject, the name of table Contact List, the name of Email File ...
EDIT/MODIFY eCAMPAIGNER PROPERTY
Click on the primary key first column ID = 2 to edit the campaign My African Vacation. Change different contact list = my_vacation_contactlist, change the sent-out email file as well.
Picture: Data Entry screen when click on the first key ID = 2. You can change the Subject, Contact List, Email File, Logo File... After done, click [UPDATE] button.
UNDERSTAND eCAMPAIGNER PROPERTY FIELDS
| FIELDS | DESCRIPTION |
| ECAM_NAME | Name of this email campaign. Example, My African Vocation Campaigner |
| ECAM_DBLIST | The table contact list. It must include EMAIL field. Other field like NAME used to display name or company name, or OPTIN used to send or not to send email for this person is OPTIONAL. |
| ECAM_FILENAME | The name of the Email File used to send email. Use myNet.Word to design this file. And saved in File Manager for later use. Example, vocation ( or vacation). |
| ECAM_SUBSCRIBER_MSG | The bottom subscribe message of the email campaign. Example, You are subscribing this message from African Adventures, Inc |
| ECAM_FROMNAME | The name of the person or company who launches this email campaign. Office used only. |
| ECAM_FROMEMAIL | The from email display in email. Example, info@africanadventures.com |
| ECAM_TESTEMAIL | The test email, such as email of the person who launches this email campaign. So that he/she can receive a copy. |
| ECAM_PERSONNAME | This is the Field Name of customer, of member or the field name of company in the table. So that the eCAMPAIGNER can look up and display the name. Select only one name. Thus this field can be FNAME, or LNAME, or COMPANY. If you don't want to display Name of Person who receive email, the leave this field empty. |
| ECAM_SUBJECT | The subject email of this email campaign. Email
Subject is important because some times people are afraid to open
strange email, or if they
delete, they still see your short subject message. Make sure Email
Subject line has your website so that people can see even if they don't
open your email. They will open your website
with separate web browser to see your promotion if that has caused their
interest. - Example Subject Line: *** FREE SHIPPING + 15% OFF at myFlowers.com *** |
| ECAM_INTROLINE | The intro line, such as Dear Customer, or Dear Member ... + ECAM_PERSONNAME = Dear Member Dave Smith. |
| ECAM_START_DATE | The start date and time to launch this campaign in format yyyy-mm-dd hh:mm, example: 2009-08-26 15:30 |
| ECAM_LAUNCH_DATE | The launch date and time to launch this campaign in format yyyy-mm-dd hh:mm, example: 2009-08-26 15:30. |
| ECAM_LOGOS | The Logo of this Email Campaign. Use myNet.Word to design the Logo + the Url link. To link to the your website Homepage. |
| EMAIL_OPT | It is enum value = yes, no. If select =yes this email is sent. If select =no this email is not sent. |
| OFFICE_NOTES | The notes used by in-house staff to follow up. Notes such as: Next launch for this Campaign is in 2009-12-28 15:30 |
RE-LAUNCH OR SCHEDULE A DATE FOR AN EMAIL CAMPAIGN
We design easy to re-launch an Email Marketing. You don't have to go many steps like the first creation of a new eCampaigner.
From main menu [eCampaigner] -> Select sub-menu = [Re-Launch Or Schedule Email Campaign] -> This Interface pops up.
Next, You just select the existing eCampaigner Name. Then click [Send Email Now] -> LAUNCH. This is it.
You will do the following:
1) Select an existing eCampaigner: You select the past eCampaigner you have created like the one My Africa Vacation. Click on [View Logo], [View Email File] and the list of this email campaign property, such as: Contact List changed from my_email_contactlist to my_vacation_contactlist, Subject... make sure every thing is ok before send. You can always open the table x_campaigner to change its property. Click on button [ OK] first. Then click on button [Send Email Now] to launch this email campaign.
2) Select the Schedule Date to launch this Campaign. If you don't want to send this campaign now. -> Click [Schedule Send Email] button. It will launch this Email Campaign when the current date matched with the schedule launch date.
DESIGN A SIMPLE BUT BEAUTIFUL EMAIL
BROCHURE AS EASY AS MS WORD
Picture: myNet.Word -> First, use Table
icon 
to
divide the page content into many sections of Row, Column, and Cell or even
small tables in big tables. Then click on show border icon
to see.
See picture. Then use [Table, Cell Property]
to make
picture and text even, color the background... You can Drag and Drop
pictures. Use Font, Color, Resize text...It is as easy to use as Ms Word.
Then click [Save] button as a file. You can save as a web page.
- Use button [Resize] ROW/COL to expand the area of the web page.
NOTE: Without myNet.Word, it is hard for
you to design an HTML file without knowing HTML tags code. You need web
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Picture: Another Email Marketing from MyFlowers.Com
• Email is powerful. Mobile phone is powerful because of email built-in.
- In Office, people use email every day. Email Marketing is just another next level of sending massive emails at the same time. It targets exist and new customers. It is powerful. It is affordable compared to other Marketing that could cost you thousands.
• To Launch an eCampaigner, all you need is a table Contact List that has EMAIL field, and an Email File. Use myNet.Dbase to create the table contact list, or use existing table like x_customer, x_invoice as contact list. Use myNet.Word to create Email File. Then open eCAMPAIGNER. Follow 3 easy steps to launch.
• Without myNet.Dbase used to build database contact list. And myNet.Word is used to create beautiful and colorful marketing emails, IT IS IMPOSSIBLE for the average users without web skills like you to create an eCampaigner.
• To Build Database for Customer Contact List You use can buy a CD-ROM database. Or you can use GOOGLE Search, YELLOW PAGE in order to narrow down the targeted customers. Search for flowers, restaurants you can get email and contact information of millions of flowers, restaurant businesses world wide and local. Then build database contact list. Launch eCAMPAIGNER to these targeted customers. Draw them to your site. Make sure your site has e-commerce + collaboration ready.
• Email Marketing is more impact and powerful if it comes with e-Commerce ability + Collaboration at the website. eCampaigner is not just for Marketing, you can use eCampaigner for exist customers to remind them for Outstanding Invoices, unfinished Quotes, Seminar, Promotion, update new Products and Services, Campaign Organization, Charity Event...
• Design So Easy to Re-Launch: For a first time new email campaign, you must go many steps to fill required data. But after that, to re-launch the second time is so easy. You just need to load the campaign name. -> Click [Send Email Now]. DONE.
• Put Yourself in the Shoes of Small Businesses For the mid sized and big businesses, Email Marketing is easy because they have in-house web designers, web developers, professional Marketing Managers who can design Email Template File, and build database Contact List. But for small businesses, this would be challenging tasks. Now, myNet.Office makes it possible.
• Email means Business People use email every day for exist customers, they know your business. For new customers, for sure, they all see your email SUBJECT LINE. A good SUBJECT LINE must display website info that lets people see company name, and open website without opening email. This is all you need. Big businesses spend millions just showing Adds for people see.
• myNet.Office eCampaigner alone is worth of money. Good ROI.